Flower Farm

FlowerFarm, Inc. – Privacy Policy

Effective Date: August 15, 2017

  1. What does this Privacy Policy cover?
  2. What types of Personal Information and other related information does FlowerFarm collect?
  3. What Non-Personal Information does FlowerFarm collect?
  4. How does FlowerFarm use the information collected?
  5. When does FlowerFarm share your information with third parties?
  6. Where is FlowerFarm’s information stored and processed?
  7. How does FlowerFarm use cookies, GIFs and other similar technologies?
  8. What are your choices regarding marketing communications from FlowerFarm?
  9. What security measures does FlowerFarm put in place?
  10. How does FlowerFarm treat Personal Information related to children?
  11. How do you contact FlowerFarm if you have a concern with this Privacy Policy?

1. What does this Privacy Policy cover?

Thank you for visiting www.flowerfarm.com (“Website”), a website provided by FlowerFarm, Inc. (“FlowerFarm”). We are committed to respecting your privacy. This privacy statement outlines FlowerFarm’s collection and use of personal information (“Privacy Policy”). The practices outlined herein are incorporated by reference into the Terms for the Website.

This Privacy Statement is current as of the Effective Date listed above. Please consult this Privacy Policy from time to time since FlowerFarm may, at any time, and without notice, revise this Privacy Policy by updating this posting.

By accessing, using or making a purchase through the Website, you may be bound by this Privacy Policy. If at any time you choose not to accept the terms of this Privacy Policy, you should not access or use this Website.

Please continue reading below for information on how use and disclose your personal information.

2. What types of Personal Information and related information does FlowerFarm collect?

In order to use certain features of the Website, make purchases with FlowerFarm, or otherwise interact with FlowerFarm, we may require you to register with FlowerFarm and provide certain personal information about yourself or your business. Such information may include, but is not limited to, your name, your company name, contact information including shipping address, telephone number, email address, billing address, credit card number and expiration date and your account username and password.

In addition, FlowerFarm may receive information from social media platforms, as well as from people with whom you are friends or otherwise connected on social media platforms. We may supplement information you provide us with data we obtain or receive from third parties, such as one of our affiliates, marketing firms, data vendors or address verification services. Finally, we may gather information through a mobile application.

To the extent you contact FlowerFarm for customer support or other similar inquiries, FlowerFarm may monitor and/or record your call for quality assurance purposes and retain a copy of the recording or other personal information provided by you to help solve any issues you might be facing and improve upon the FlowerFarm Services for other customers.

3. What Non-Personal Information does FlowerFarm collect?

While you use our Website, we may collect and aggregate anonymous information from you including, but not limited to, your demographic data, location, browser type, your Internet Service Provider or operating system, the URL of previous Websites you visited, and your IP address.

4. How does FlowerFarm use the information collected?

We collect your information so that we can facilitate your use of the Website. This may include some or all of the following uses:


FlowerFarm may store and process personal information in order to facilitate your use of the Website and to identify you when you log in to our Website. We may also use the personal information we collect to better understand our users and to tailor and enhance our Website.

We use your IP address to help diagnose problems with our servers, and to administer the Website. We may also use your IP address to identify you when we feel it is necessary to enforce compliance with this Privacy Statement or the Terms of Use or to protect our services, Website, systems, information, employees, business partners, service providers, users, customers or others.

5. When does FlowerFarm share your information with third parties?

General: Once we gather information, it may be shared with third parties including, but not limited to, sharing your name and address may be transferred to your credit card company for confirmation to complete your purchase, your shipping information may be supplied to one or more vendors and certain contact information with our floral and gift vendors for the sole purpose of delivering your orders.

FlowerFarm Third Parties: FlowerFarm may share, store and process your information with third parties who act as our agents, suppliers, vendors, contractors, subcontractors or service providers (collectively, "FlowerFarm Third Parties"). The FlowerFarm Third Parties include the floral and gift distributors mentioned above as well as software providers who help facilitate our business. You acknowledge that the collection, transfer, management, storage, and processing of personal information may be undertaken by these FlowerFarm Third Parties for the fulfillment of FlowerFarm Services and other FlowerFarm business purposes. The FlowerFarm Third Parties are given the information they need to perform their designated functions.

Aggregated Data: We may share aggregated information, which does not personally identify you, with our third party marketing partners, affiliates or agents for various administrative and marketing purposes.

Third Party Links: The FlowerFarm Services may contain links to third party sites that FlowerFarm does not own or operate and such third parties may provide other goods or services. We provide links to these third parties as a convenience to you. These links are not intended as an endorsement of or referral to the linked third party goods or services. We recommend you carefully read the privacy policy, notices and terms of use of any the other sites that you visit. We do not have any control over such services and, therefore, we assume no responsibility or liability for the manner in which the organizations that operate such linked sites collect, use or disclose, secure or otherwise treat you or your personal information.

Mergers/Acquisitions: There may be business or legal reasons to disclose personal information. As an example, we may transfer information we have about you to third parties in connection with an actual or potential merger, consolidation, acquisition, reincorporation, sale/divestiture, acquisition or other similar transaction involving all or part of our company or any affiliate, or as part of a corporate reorganization or stock sale or other change in corporate control. If we undergo such a business transition, personal information may be one of the assets that may be shared or transferred as part of the business transition and used by such third party as though such third party were FlowerFarm.

Law Enforcement/Government Requests/Other: We may be required by law to provide personal information to law enforcement, a government agency or in response to a search warrant, subpoena or other legally valid inquiry or order, or to an investigative body or civil litigant including emergency situations. We may also disclose personal information when we believe in good faith that disclosure is necessary to comply with relevant laws, for the establishment, exercise or defense of legal claims, to prevent and address fraud and other illegal activity, to prevent death or imminent bodily harm, or to protect or defend the rights, property or safety of our users, others and ourselves.

6. Where is FlowerFarm’s information stored and processed?

FlowerFarm may store or process personal information using the FlowerFarm Third Parties or their subcontractors, their agents or employees. Your personal information may be stored or processed in the United States or any other country in which FlowerFarm or its affiliates or their respective service providers maintain facilities. This means that we may transfer information we collect about you including personal information to entities across borders to another country or jurisdiction. If you are located within the European Union or other jurisdictions with laws governing data storage or processing that are different from United States laws, please be aware that we may transfer information to a country that does not have the same laws. By using the Website, you expressly consent to: (a) the transfer of information to the U.S. or any other country in which FlowerFarm (or its affiliates) or their respective service providers maintain facilities; and (b) the use and disclosure of information about you as described in this Privacy Policy.

7. How does FlowerFarm use cookies, GIFs and other similar technologies?

We may collect information from you by using cookies. A cookie is a small text file stored on your computer containing information about you. Cookies help us analyze web traffic, provide user data for a particular webpage, and allow web applications to be responsive to you as an individual. This helps us tailor our operations to your specific needs and preferences by gathering and remembering information about your preferences.

Most web browsers automatically accept cookies. If you would prefer to prevent your computer from accepting our cookies, please follow your Internet browser's steps for doing so. However, if you do disable cookies, you may not be able to take full advantage of all our online features or access certain sections of our Website.

Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest based (behavioral) advertising or other targeted content. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

Our Do Not Track Policy: Some third party browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals. To learn more about online behavioral advertising (OBA), please visit the Network Advertising Initiative website (http://www.networkadvertising.org/choices/) or Digital Advertising Alliance website (http://www.aboutads.info/choices/).

8. What are your choices regarding marketing communications?

General: As indicated on the Website, FlowerFarm may also send you an online newsletter, e-mail communications or promotional offers to the email address you provided as well as certain promotional offers. If you do not want to receive such e-mails from us, please follow the instructions provided in the body of such e-mails or please contact Customer Service at wecare@flowerfarm.com.
Text Message Notifications
FlowerFarm may send text message notifications for two purposes: (1) order and shipping confirmation and information, or (2) promotional or marketing purposes. You must opt-in in order to receive those text message notifications through your account on www.flowerfarm.com.
To the extent that you are receiving text message notifications from FlowerFarm, you may opt-out by replying to the message we send you with the word "STOP”, but you will only be opted-out for the purpose for which you received that text message. For example, if you receive a shipping notification and reply with the word “STOP”, you will only be opted-out for the order and shipping confirmation and information text messages. If you wish to opt-out of all text message notifications, for all purposes, you must change your account settings at www.flowerfarm.com, or separately opt-out by texting the word “STOP” in response to both types of messages.

9. What security measures does FlowerFarm put in place?

We use procedural and technological security measures which are reasonably designed to help protect your personal information from unauthorized access or disclosure, consistent with industry standards.

We use encryption, passwords, and physical security measures to help protect your personal information against unauthorized access and disclosure. However, it is always possible that third parties will unlawfully intercept or access transmissions or defeat these measures. Therefore, we do not promise and cannot guarantee (and thus you should not expect) that your personal information can never be viewed and/or used by others. FlowerFarm is not responsible for these unauthorized uses, thus you should be careful about the information you make available when using our Website.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Website like message boards.

10. How does FlowerFarm treat Personal Information related to children?

Our services are not directed at children under the age of 13 and we do not knowingly collect personal information from anyone under 13. Indeed, in order to make a purchase through the Website, you must be 18 and have a valid credit card. Children should always get permission from their parents before providing any information about themselves online, to us or to anyone else. If parents believe their minor children have accessed the Website and provided their personal information, please contact us.

11. How do you contact FlowerFarm if you have a concern with this Privacy Policy?

FlowerFarm takes your privacy concerns seriously. If you have questions regarding this Privacy Policy, please contact us at wecare@flowerfarm.com.